I was given the task to come up with a line of products for which I needed to develop a brand identity and packaging.
IMPERIAL is a line of men's beard oil blends. I wanted to work with a simplistic, suave and masculine style. I took elements from Roman and Greek sculpture and architecture to compliment the name and style of the brand.
FORM is an event branding project where I was in charge of designing my own creative brief. FORM is an international design conference held at the Adelaide Convention Centre. The forum would be focused on the use of human perceptual hierarchy and Gestalt principles in modern design.
Originally only aiming to create a promotional poster and logo for the event, I got carried away with the theories and ideas involved in the brand and created a 14 page zine presenting the process behind it all.
FORM is all about simple shapes being the fundamental blocks of complex forms. This is mirrored in the logo where 2D shape and 3D form are merged together into a pseudo-3D logotype.
Roseworthy College Brandy
The objective for this project was to create a tailored design for a select collection of brandy produced by Roseworthy College Cellars.
My solution to this brief was to focus on the heritage of the Roseworthy College and use my illustration to communicate a traditional style in the branding.
SA Refugee Week
'Welcome to Australia'
My entry for the SA Refugee Week poster competition won first place for best poster.
Revolve Fashion Parade
The graduates at Tonsley TAFE studying Fashion Design needed a complete branding for their Revolve Fashion Parade. I was tasked with designing a brand, a graduate showcase magazine, invitations, event banners and social media content.
An experimental zine project where expressive texture, architectural photography, and carson-esque typography come full circle. This zine covers the facts and uses of metal throughout human history.